Ecommerce platforms and sellers must collaborate to establish trust with customers. Platforms can implement robust seller verification processes, ensure secure payment processing, and provide clear policies for refunds and returns. Sellers, on the other hand, must provide accurate product descriptions, high-quality product images, and timely communication with customers. By working together, platforms and sellers can build a trustworthy ecosystem, where customers feel confident in their purchases. Additionally, platforms can provide tools for sellers to showcase their ratings, reviews, and customer feedback, further solidifying trust with potential customers. Through this joint effort, ecommerce platforms and sellers can increase customer loyalty, drive sales, and foster a trustworthy online marketplace.